Soap in Philippines

INDUSTRY PROFILE ooze in Philippines Reference grave 0115-0208 Publication Date April 2011 www. selective informationmonitor. com Datamonitor USA 245 Fifth Avenue 4th Floor vernal York, NY 10016 USA t +1 212 686 7400 f +1 212 686 2626 e emailprotected com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t +44 20 7551 9000 f +44 20 7675 7500 e emailprotected com Datamonitor Middle East and coupling Africa Datamonitor PO Box 24893 Dubai, UAE t +49 69 9754 4517 f +49 69 9754 4900 e emailprotected datamonitor. com Datamonitor Asia Pacific take aim 46, 2 Park Street Sydney, NSW 2000 Australia +61 2 8705 6900 f +61 2 8705 6901 e emailprotected com Philippines scoop shovel Datamonitor. This write is a licence way out and is non to be photocopied 0115 0208 2010 foliate 1 EXECUTIVE thick EXECUTIVE SUMMARY Market value The Philippine slime grocery store grew by 3. 7% in 2010 to blow all oer a value of $132. 2 cardinal. Market value forecast In 201 5, the Philippine whip merc raftiseplace is forecast to necessitate a value of $156. 8 million, an growing of 18. 6% since 2010. Market al-Quran The Philippine welt groceryplace grew by 2. 4% in 2010 to reach a pot of 93. 7 million units. Market volume forecastIn 2015, the Philippine gook commercialise is forecast to present a volume of 103. 9 million units, an increase of 10. 9% since 2010. Market pieceation I Bar gunk is the largest part of the scoopful market in Philippines, numbering for 89. 6% of the markets pith value. Market section II Philippines accounts for 2. 3% of the Asia-Pacific liquid ecstasy market value. Market sh are Procter & venture smart set, The is the take pseudo in the Philippine welt market, generating a 64. 4% share of the markets value. Market rivalry The Philippines slash market is highly concent markd with pass off three players accounting for 82. 2% of the innate market value.Philippines exone placed Datamonitor. Th is pen is a certify returnion and is not to be photocopied 0115 0208 2010 scallywag 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY grocery OVERVIEW Market definition look highlights Market compendium market nourish mart VOLUME grocery store division I MARKET variance II MARKET luck quintette FORCES summary compend Buyer force play supplier power post- unseasoned entrants Substitutes Rivalry jumper lead COMPANIES Procter & Gamble Comp whatever, The Colgate-Palmolive Company Unilever MARKET diffusion MARKET FORECASTS Market value forecast Market volume forecast macroeconomic INDICATORS appendix Methodology Philippines Soap Datamonitor. This indite is a authorise harvest-festival and is not to be photocopied 2 7 7 8 9 10 11 12 13 14 15 15 16 17 18 19 20 21 21 26 31 35 36 36 37 38 40 40 0115 0208 2010 scallywag 3 CONTENTS patience associations Related Datamonitor research Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consultin g 41 41 42 43 43 43 43 Philippines Soap Datamonitor. This indite is a licenced mathematical product and is not to be photocopied 0115 0208 2010 summon 4 CONTENTS LIST OF TABLES control board 1 put off 2 fudge 3 confuse 4 display board 5 tabulate 6 panel 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Philippines liquid ecstasy market value $ million, 200610(e) Philippines scoopful market volume million units, 200610(e) Philippines sludge market particleation I% share, by value, 2010(e) Philippines ooze market pieceation II % share, by value, 2010(e) Philippines soap market share % share, by value, 2010(e) Procter & Gamble Company, The fundamental facts Procter & Gamble Company, The primordial financials ($) Procter & Gamble Company, The spot financial ratios Colgate-Palmolive Company key facts Colgate-Palmolive Company key financials ($) Colgate-Palmolive C ompany key financial ratios Unilever key facts Unilever key financials ($) Unilever key financials () Unilever key financial ratios Philippines soap market distribution % share, by value, 2010(e) Philippines soap market value forecast $ million, 201015 Philippines soap market volume forecast million units, 201015 Philippines size of population (million), 200610 Philippines gross domestic product (constant 2000 prices, $ one thousand thousand), 200610 Philippines gdp (current prices, $ billion), 200610 Philippines inflation, 200610 Philippines consumer price index (absolute), 200610 Philippines exchange rate, 200610 10 11 12 13 14 21 24 24 26 28 29 31 33 33 33 35 36 37 38 38 38 39 39 39 Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 5 CONTENTS LIST OF FIGURES determine 1 skeleton 2 work out 3 pick up 4 sort 5 numeral 6 insure 7 come across 8 Figure 9 Philippines soap market value $ million, 200610(e) Phili ppines soap market volume million units, 200610(e) Philippines soap market divisionation I% share, by value, 2010(e) Philippines soap market incisionation II % share, by value, 2010(e) Philippines soap market share % share, by value, 2010(e) Forces driving comfavouriteition in the soap market in Philippines, 2010 Drivers of buyer power in the soap market in Philippines, 2010 Drivers of supplier power in the soap market in Philippines, 2010 Factors influencing the likelihood of modernistic entrants in the soap market in Philippines, 2010 Factors influencing the threat of substitutes in the soap market in Philippines, 2010 Drivers of degree of rivalry in the soap market in Philippines, 2010 Procter & Gamble Company, The revenues & profitability Procter & Gamble Company, The assets & liabilities Colgate-Palmolive Company revenues & profitability Colgate-Palmolive Company assets & liabilities Unilever revenues & profitability Unilever assets & liabilities Philippines soap market dist ribution % share, by value, 2010(e) Philippines soap market value forecast $ million, 201015 Philippines soap market volume forecast million units, 201015 10 11 12 13 14 15 16 17 18 19 20 25 25 29 30 34 34 35 36 37 Figure 10 Figure 11 Figure 12 Figure 13 Figure 14 Figure 15 Figure 16 Figure 17 Figure 18 Figure 19 Figure 20 Philippines Soap Datamonitor.This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 6 MARKET OVERVIEW MARKET OVERVIEW Market definition The soap market consists of retail sales of freeze soap and fluidity soap. The market is valued according to retail selling price (RSP) and involves any applicable taxes. every currency conversions employ in the creation of this report have been calculated using constant 2010 one-year average exchange rates. For the purpose of this report Asia-Pacific establishs Australia, China, Japan, India, Singapore, South Korea, Indonesia, the Philippines, Thailand, Vietnam, New Zealand, Hong Kong, Malay sia, Pakistan and Taiwan. Philippines Soap Datamonitor.This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 7 MARKET OVERVIEW Research highlights The Philippines soap market generated lend revenues of $132. 2 million in 2010, representing a escalate annual offshoot rate (CAGR) of 3. 9% for the issue spanning 2006-2010. Bar soap sales proved the most lucrative for the Philippines soap market in 2010, generating gibe revenues of $118. 5 million, equivalent to 89. 6% of the markets everyplaceall value. The performance of the market is forecast to decelerate, with an evaluate CAGR of 3. 5% for the fiveyear halt 2010-2015, which is expected to lead the market to a value of $156. million by the end of 2015. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 8 MARKET OVERVIEW Market analysis The Philippines soap market grew at a steady rate during the period 2006-2010, as a result of steady sales growth in the liquid soap and bar soap categories. The everyplaceall market growth is expected to decelerate in the forthcoming five years. The Philippines soap market generated original revenues of $132. 2 million in 2010, representing a confused annual growth rate (CAGR) of 3. 9% for the period spanning 2006-2010. In comparison, the Malaysian and Thai markets grew with CAGRs of 3. 2% and 3. % respectively, over the same period, to reach respective values of $60. 7 million and $182 million in 2010. Market consumption volumes increased with a CAGR of 2. 7% between 2006 and 2010, to reach a total of 93. 7 million units in 2010. The markets volume is expected to rise to 103. 9 million units by the end of 2015, representing a CAGR of 2. 1% for the 2010-2015 period. Bar soap sales proved the most lucrative for the Philippines soap market in 2010, generating total revenues of $118. 5 million, equivalent to 89. 6% of the markets overall value. In comparison, sales of li quid soap generated revenues of $13. 8 million in 2010, equating to 10. % of the markets aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 3. 5% for the fiveyear period 2010-2015, which is expected to lead the market to a value of $156. 8 million by the end of 2015. Comparatively, the Malaysian and Thai markets will grow with CAGRs of 2. 6% and 2. 1% respectively, over the same period, to reach respective values of $69 million and $201. 8 million in 2015. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 9 MARKET VALUE MARKET VALUE The Philippine soap market grew by 3. 7% in 2010 to reach a value of $132. million. The compound annual growth rate of the market in the period 200610 was 3. 9%. Table 1 Year 2006 2007 2008 2009 2010(e) CAGR 200610 microbe Datamonitor Philippines soap market value $ million, 200610(e) $ million 113. 6 118. 3 122. 9 127. 5 132. 2 PHP million 5,137. 1 5,350. 2 5,557. 8 5,768. 8 5,982. 8 million 85. 5 89. 1 92. 6 96. 1 99. 6 % Growth 4. 1 3. 9 3. 8 3. 7 3. 9% DATAMONITOR Figure 1 Philippines soap market value $ million, 200610(e) arising Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 10 MARKET VOLUME MARKET VOLUMEThe Philippine soap market grew by 2. 4% in 2010 to reach a volume of 93. 7 million units. The compound annual growth rate of the market in the period 200610 was 2. 7%. Table 2 Year 2006 2007 2008 2009 2010(e) CAGR 200610 radical Datamonitor Philippines soap market volume million units, 200610(e) million units 84. 2 86. 6 89. 1 91. 5 93. 7 % Growth 2. 9 2. 9 2. 7 2. 4 2. 7% DATAMONITOR Figure 2 Philippines soap market volume million units, 200610(e) quotation Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 11 MARKET SEGMENTATION I MARKET SEGMENTATION IBar soap is the largest separate of the soap market in Philippines, accounting for 89. 6% of the markets total value. The liquid soap member accounts for the remaining 10. 4% of the market. Table 3 Category Bar soap Liquid soap totality rootage Datamonitor Philippines soap market segmentation I% share, by value, 2010(e) % Share 89. 6% 10. 4% 100% DATAMONITOR Figure 3 Philippines soap market segmentation I% share, by value, 2010(e) artificial lake Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 12 MARKET SEGMENTATION II MARKET SEGMENTATION II Philippines accounts for 2. 3% of the Asia-Pacific soap market value.Thailand accounts for a further 3. 1% of the Asia-Pacific market. Table 4 Category Thailand Philippines Malaysia New Zealand Rest of Asia-Pacific substance line of descent Datamonitor Philippines soap market segmentation II % share, by value, 2010(e) % Share 3. 1% 2. 3% 1. 0% 0. 4% 93. 3% 100% DATAMONITOR Figure 4 Philippines soap market segmentation II % share, by value, 2010(e) bloodline Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 13 MARKET SHARE MARKET SHARE Procter & Gamble Company, The is the leading player in the Philippine soap market, generating a 64. % share of the markets value. Colgate-Palmolive Company accounts for a further 16% of the market. Table 5 Company Procter & Gamble Company, The Colgate-Palmolive Company Unilever Others Total seed Datamonitor Philippines soap market share % share, by value, 2010(e) % Share 64. 4% 16. 0% 1. 9% 17. 8% 100% DATAMONITOR Figure 5 Philippines soap market share % share, by value, 2010(e) Source Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 14 FIVE FORCES ANALYSIS FIVE FORCES ANAL YSIS The soap market will be analyzed taking manufacturers of soaps as players.The key buyers will be interpreted as distributors of soaps such as retailers, and suppliers of lye, steady fats and further inputs (e. g. water, antibacterial agents and moisturizers) used in the production of soaps as the key suppliers. Summary Figure 6 Forces driving competition in the soap market in Philippines, 2010 Source Datamonitor DATAMONITOR The Philippines soap market is highly concentrated with top three players accounting for 82. 2% of the total market value. The market has the presence of leading players like Procter & Gamble Company, Colgate-Palmolive and Unilever. Independent retailers are the main buyers in the Philippines soap market.Suppliers to the individual(prenominal) hygiene market are also weakened by the scale of market players. Suppliers of ingredients and packaging are smaller congener to manufacturers, which decreases supplier power in this market. However, suppliers prov ide for a diverse client base and correspondingly supplier power is assessed as determine overall. Attempting to enter this market is precarious, with new entrants competing with numerous sophisticated companies with large scale economies. The market is intimately developed and many of the players sell alike(p) products, leading to an intensely competitive environment, with players competing for the same share of the market.However, the diversity of products offered by the market players reduces rivalry to a certain degree. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 15 FIVE FORCES ANALYSIS Buyer power Figure 7 Drivers of buyer power in the soap market in Philippines, 2010 Source Datamonitor DATAMONITOR In Philippines, the main distribution channels for the soaps are supreme retailers, which account for 52. 8% of the total sales value. Retailers often occupy a position of power in the go forth chain whic h admits them to negotiate favorable contracts with manufacturers, this enhances buyer power.Further more(prenominal), soaps are just one of a wide snip of products exchange by most retailers this reduces the importance of this product to buyers, thus increasing buyer power further. However, stigmatization is an in-chief(postnominal) way of maintaining end-user loyalty, and as a result retailers are required to stock the more habitual steels, which reduce their bargaining strength and buyer power. Overall buyer power is assessed as moderate. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 16 FIVE FORCES ANALYSIS Supplier power Figure 8 Drivers of supplier power in the soap market in Philippines, 2010 Source Datamonitor DATAMONITORCommercial bar soaps contain sodium tallowate, sodium cocoate, sodium palmate and similar ingredients, all of which are the results of reacting steadfast fats (tallow, coconut oil , and palm kernel oil respectively) with lye. Therefore key suppliers to the soap market are suppliers of lye, solid fats and further inputs (e. g. water, antibacterial agents and moisturizers) used in the production of liquid soaps. Chemical suppliers often supply lye to manufacturers, and these companies are often relatively largescale and few in number, which increases supplier power. Overall, supplier power is assessed as moderate in the Philippines soap market. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 115 0208 2010 Page 17 FIVE FORCES ANALYSIS New entrants Figure 9 Factors influencing the likelihood of new entrants in the soap market in Philippines, 2010 Source Datamonitor DATAMONITOR There is limited product differentiation within the soap market, with the key segments consisting of bar and liquid soaps, and this coupled with weak market growth may act as a deterrent to potential new entrants. However, product variations abide be achieved by means of the use of fragrances, and shape or design of soap bars etc. It may be possible for new entrants to achieve relative success stressing artisan production rules, e. g. handmade, natural aromatherapy soaps.Furthermore, it is important for new entrants to find a place for their products on the supermarket and drug store shelves and as retail space is a finite resource, this means that new entrants must persuade the stores that it is worth displacing older brands to make way for a new product. Overall, the likelihood of new entrants is moderate. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 18 FIVE FORCES ANALYSIS Substitutes Figure 10 Factors influencing the threat of substitutes in the soap market in Philippines, 2010 Source Datamonitor DATAMONITOR Substitutes to manufactured soap bars, and liquid soaps can be achieved through dental platemade versions of soaps. This method woul d allow consumers to tailor their production method with ingredients to suit their preferences.However, it is likely to be more expensive to buy ingredients separately than manufactured soaps, and the method used to produce the soap is relatively time consuming. Furthermore, the end results may also be unpredictable and would not produce the desired results compares to branded soaps. These factors are likely to limit the threat of such substitutes. Overall, the threat of substitutes is assessed as weak. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 19 FIVE FORCES ANALYSIS Rivalry Figure 11 Drivers of degree of rivalry in the soap market in Philippines, 2010 Source Datamonitor DATAMONITOR The Philippines soap market is highly concentrated with top three players accounting for 82. 2% of the total market value.These companies are largely diversified, with product ranges covering markets beyond other individualized fright products, with leading player Colgate-Palmolive offering consumer products such as verbal dole out, menage surface, fabric attending and pet provisions products. This means that players arent heavily reliant upon sales of soap products, which reduces the degree of rivalry to an extent. Overall, there is a moderate degree of rivalry in the Philippines soap market. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 20 steer COMPANIES LEADING COMPANIES Procter & Gamble Company, TheTable 6 brainpower office mobilize Local office Telephone Website Financial year-end Ticker song exchange Source partnership website Procter & Gamble Company, The key facts One Procter & Gamble Plaza, Cincinnati, Ohio 45201, USA 1 513 983 1100 Distributing Philippines Inc. , 6750 Ayala Office Tower, Makati 1226, PHI 63 2 894 39 55 www. pg. com June PG New York DATAMONITOR Procter & Gamble Company (P) is engaged in the manuf acture and marketing of consumer products. The ships familiarity markets more than 300 brands in over 180 countries spanning the Americas, Europe, the Middle East and Africa (EMEA), and Asian region. It is headquartered in Cincinnati, Ohio and employs about 127,000 people.P sells its products through mass merchandisers, grocery stores, membership club stores, drug stores and in high-frequency stores. P is organized into three world(prenominal) business units (GBUs) and a global trading operations stem. The GBUs of the phoner comprise beauty and grooming, health and well-being, and kinsperson precaution business units. The GBUs identify common consumer needs, develop new products and build its brands. The business units comprising the GBUs are aggregated into sextet reportable segments beauty grooming health bursting charge snacks and pet assist fabric forethought and family unit lot and baby care and family care. The beauty GBU comprises the beauty and the grooming bus inesses the health and well-being GBU consists of the health care, and the snacks and pet care businesses.The household care GBU comprises the fabric care and home care as well as the baby care and family care businesses. The beauty segment let ins cosmetics, deodorants, tomentum care, skin care, prestige fragrances and individualized cleansing. The pig care sub-segment consists of conditioner, hair colorants, salon products, shampoo and styling agents. The key brands offered by the segment complicate Head & Shoulders, Olay, Pantene, Head and Shoulders, Aussie, Fekkai, Nioxin and Wella. The key brands offered in the Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 21 LEADING COMPANIES deodorant category include Old Spice, Secret and Gillette.Personal cleansing products include brands such as Camay, Gillette, Ivory, Olay, Old spice, and Zest in the body race category. In September 2008, the Procter & Gamble acq uired NIOXIN Research Laboratories, a player in the scalp care professional haircare segment. NIOXIN offers a range of products that stress on the scalp and are distributed through salons and salon stores in more than 40 countries. In April 2009, P sold its ethnic hair care guild Johnson Products to a group of investors. Johnson Products is a study player in the ethnic hair care market in Americas with a range of 30 products that includes the aristocratical Treatment and Ultra Sheen brands.In the same year P sold of its global Infusium 23 hair care business to Helen of Troy, a designer, developer and worldwide marketer of personal care and household consumer products. The grooming segment comprises blades and razors, face and shave preparation products (such as shaving thrash about), electric hair removal devices and small household appliances. The key brands marketed by the grooming segment include Braun, Fusion, Gillette and Mach3. The electric hair removal devices and small h ome appliances are marketed beneath the Braun brand. The healthcare segment includes oral care, feminine care, pharmaceuticals and personal health care businesses.The oral care products are marketed worldwide downstairs(a) the brands Crest and Oral-B. In December 2008, Panasonic Electric whole kit and caboodle entered into a supply agreement with P to supply its Palsonic electric toothbrush, which P introduced in the US and European markets during late 2009 under its own brand name. In pharmaceuticals and personal health, P serves the global bisphosphonates market for the discussion of osteoporosis under the Actonel brand. It leads the market in nonprescription heartburn medications and in respiratory treatments. The snacks and pet care segment markets its products under the brands lams and Pringles. In the snacks business, the company sells potato chips through its Pringles brand.The fabric care and home care segment offers a wide range of fabric care products including laundr y change products and fabric conditioners and home care products, including lot care, surface cleaners and air fresheners and batteries. The segment markets its products under Ariel, Dawn, Downy, Duracell, Gain and Tide brands. The dish care products are offered under Cascade, Dawn, Ivory, Ariel and Joy brands. The baby care and family care segment offers baby wipes, bath tissues, diapers, facial tissues and paper towels under the following brands Bounty, Charmin and Pampers. The companys family care business primarily operates in North America.The global operations group consists of the market development organization (MDO) and global business overhauls (GBS). The MDO comprises retail customer, trade channel and country-specific team ups. It is Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 22 LEADING COMPANIES organized along five geographic regions North America, westbound Europe, profound & eastern Eur ope/Middle East/Africa (CEEMEA), Latin America and Asia (comprises Japan, Greater China and ASEAN/Australia/India/Korea (AAIK)). The GBS also provides technology, handlees and standard data tools to support the operations of GBUs and the MDO.P also operates P Professional, a business-to-business division that serves food services, commercial message cleaning, lodging and trade industries. The companys North American operation covers Canada, Puerto Rico and the US regions. P&G has a presence in every country in occidental Europe. In Western Europe, the company operates about 35 manufacturing plants and markets over 100 brands. P&Gs CEEMEA includes the Balkans, Central Europe North, Central Europe South, Eastern Europe, Middle East, Sub Sahara, bomb calorimeter/Caucasia and the Central Asian Republics. In Latin America, the company operates 19 manufacturing sites, 12 distribution centers and a service center in 14 countries.Ps Asian operation covers China, Japan, Korea, Hong Kong , India, Australia, New Zealand, Indonesia, Philippines, Singapore, Taiwan, Vietnam, Thailand, Sri Lanka, Malaysia and Bangladesh. P&G operates across Western Europe. The region accounts for about a quarter of the companys total business. P&G markets over 100 brands in Europe. Some major brands marketed by the company in Europe include Pampers, Oral-B, Ariel, Always, Pantene, Mach3, herbal Essences, Pringles, Lenor, Iams, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun. P&G launched Fairy autodish racewaying in Western Europe in FY2008. The Asia-Pacific operations of P&G are divided into three sub-regions Asean, Australia and India (AAI), Greater China (China and Taiwan) and North Asia (Japan and Korea).However, P&G is centralize its Asia-Pacific operations into a single entity to increase its focus on emerging economies. The company is expected to immix GBUs for the three regional hubs into one to improve efficiency. In February 2010, P&G launched a plant-based hair care range under the brand Nature Fusion, comprising shampoo, conditioner and leave-in conditioner. The product range consists of ingredients derived from plants known for their traditional medicinal qualities. primordial Metrics Procter & Gamble generated revenues of $78. 9 billion in the financial year (FY) ended June 2010, an increase of 2. 9% over 2009. The companys net income totaled $12. 7 billion in FY2010, a decrease of 5. 2% over 2009.The beauty and grooming GBU accounted for 34. 4% of the total revenues in FY2010. Revenues from beauty and grooming GBU reached $27. 1 billion in FY2010, an increase of 3% over FY2009. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 23 LEADING COMPANIES Table 7 $ million Procter & Gamble Company, The key financials ($) 2006 68,222. 0 8,684. 0 135,695. 0 72,787. 0 138,000 2007 74,832. 0 10,340. 0 138,014. 0 71,254. 0 138,000 2008 79,257. 0 12,075. 0 143,992. 0 74,498. 0 138, 000 2009 76,694. 0 13,436. 0 134,833. 0 71,451. 0 135,000 2010 78,938. 0 12,736. 0 128,172. 0 66,733. 0 127,000Revenues Net income (loss) Total assets Total liabilities Employees Source company filings DATAMONITOR Table 8 Ratio Procter & Gamble Company, The key financial ratios 2006 12. 7% 20. 2% 120. 5% 69. 1% 53. 6% 8. 8% $494,362 $62,928 2007 13. 8% 9. 7% 1. 7% (2. 1%) 51. 6% 7. 6% $542,261 $74,928 2008 15. 2% 5. 9% 4. 3% 4. 6% 51. 7% 8. 6% $574,326 $87,500 2009 17. 5% (3. 2%) (6. 4%) (4. 1%) 53. 0% 9. 6% $568,104 $99,526 2010 16. 1% 2. 9% (4. 9%) (6. 6%) 52. 1% 9. 7% $621,559 $100,283 advantage margin Revenue growth addition growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source company filings DATAMONITORPhilippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 24 LEADING COMPANIES Figure 12 Procter & Gamble Company, The revenues & profitability Source company filin gs DATAMONITOR Figure 13 Procter & Gamble Company, The assets & liabilities Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 25 LEADING COMPANIES Colgate-Palmolive Company Table 9 Colgate-Palmolive Company key facts 300 Park Avenue, New York City, New York 10022, USA 1 212 310 2000 1 212 310 3284 www. colgate. om December CL New York DATAMONITOR Head office Telephone Fax Website Financial year-end Ticker Stock exchange Source company website Colgate-Palmolive Company (Colgate) engages in the manufacture and marketing of a wide range of consumer products such as toothpastes, toothbrushes, detergents, shower gels, conditioners, shampoos, cleansers, bleaches and pet foods. The company markets its products in over 200 countries and territories throughout the world. It is headquartered in New York, the US and employs around 39,200 people. Colgate owns more than 80 brands across various product categories such as oral care, personal care, home care and pet livelihood.The principal global and regional trademarks owned by the company include Colgate, Palmolive, Mennen, Speed Stick, Lady Speed Stick, Softsoap, Irish resile, Protex, Sorriso, Kolynos, Elmex, Toms of Maine, Ajax, Axion, Fabuloso, Soupline, Suavitel, Hills Science feed and Hills Prescription feed. The company operates in two product segments oral, personal and home care and pet nutrition. The oral, personal and home care segment operates through four geographic divisions North America, Latin America, Europe/South Pacific and Greater Asia/Africa, which sell to a mutation of retail and wholesale customers and distributors. The oral care business of Colgate includes products such as toothpaste, toothbrushes, oral rinses and dental floss, and pharmaceutical products for dentists and other oral health professionals.The company offers a wide variety of toothpaste, which includes plaque and gingivitis prev ention toothpaste, long lasting fresh soupcon toothpaste, tartar control toothpaste, baking soda and peroxide toothpaste, cavity protection toothpaste, and sensitivity relief toothpaste under the Colgate brand. The company also provides two types of toothbrushes conventional and electric toothbrushes. The conventional toothbrushes include whole mouth clean toothbrush, fresh breath toothbrush, flexible head toothbrush Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 26 LEADING COMPANIES nd deep cleaning toothbrush. The company markets toothpastes under Colgate Total and Colgate Max Fresh brands manual toothbrushes under the Colgate 360 brand name and oral rinses under Colgate and Colgate Plax brand names. The personal care business in the US offers shower gels, bar soaps, deodorants, antiperspirants, mens toiletries and liquid hand soaps. Outside the US, the business also offers shampoos and conditioners under the brands Palmolive and Caprice. Colgate markets shower gels through Palmolive and Softsoap brands bar soaps under Palmolive, Irish Spring and Protex brands and deodorants and antiperspirants under Speed Stick and Lady Speed Stick brands.The deodorants offered by Colgate comprise gel, stick, fragrance, and antiperspirant/deodorants. The body wash product line includes advanced moisture body wash, nourishing body wash, and fragrance body wash products. The liquid hand soaps consist of antibacterial soap, foaming hand soap, kitchen soap, moisturizing soap, fragrance soap, and decor soap. The bar soap products offering include deodorant protection bar soap, antibacterial bar soap, invigorating bar soap, moisturizing bar soap, and exfoliating bar soap. The mens toiletries include shaving cream, lotion afterwards shave, after shave, splash on after shave, and moisturizing after shave.The home care business manufactures and markets dishwashing liquids, fabric conditioners and household clea ners. Colgate offers a wide variety of dishwashing products under Palmolive, Axion and Ajax brands. The product offering includes hand dishwashing, sensitive skin, antibacterial, oxy cleaning agents, automatic dishwashers, original formula, return scent, and floral scent and natural scent dishwashing products. Colgate markets these products under Ajax, Splash, Spring Sensation, and Oxy Plus brands. The fabric conditioner products comprise liquid fabric conditioners, dryer sheets, dark colours formula, floral scent, natural scent, and baby powder scent.The household cleaners are marketed under Fabuloso and Ajax brands and include wood cleaner, floor cleaner, all purpose cleaner, powder cleanser, disperse formula, pre moistened wipes, and fruit scented products. The pet nutrition segment operates through Hills pet nutrition brand, which is sold generally through the veterinary professionals and specialty pet retailers. The company supplies specialty pet nutrition products for dogs and cats in over 95 countries. Hills markets pet foods primarily under two trademarks Science sustenance and Prescription Diet. Science Diet products are sold by authorized pet supply retailers and veterinarians for everyday nutritional needs. The Prescription Diet includes therapeutic products sold by veterinarians which enable them to manage disease conditions in dogs and cats by improving nutrition value in food intake.In the US, Colgate has its manufacturing and warehousing facilities used by the oral, personal and home care segment business in Morristown, New island of Jersey Morristown, Tennessee and Cambridge, Ohio. The pet nutrition segment has major facilities in bowl Green, Kentucky Topeka, Kansas Commerce, California and Richmond, Indiana. The primary research centre for oral, personal and home care Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 27 LEADING COMPANIES products is located in Piscataway, New Jersey and the primary research centre for pet nutrition products is located in Topeka, Kansas. Piscataway, New Jersey also serves as the companys global data centre.Outside the US, Colgate operates manufacturing facilities for the oral, personal and home care segment in Australia, Brazil, China, Colombia, France, Italy, Mexico, Poland, South Africa, Thailand, Venezuela, Vietnam and elsewhere throughout the world. Colgate offers shampoos, bath and shower gels, hand soaps and liquid soaps, as well as shaving products in the personal care segment. The bath and shower gels are marketed under the brands such as Palmolive Naturals, Palmolive Aroma, and Palmolive Thermal. Shampoos and liquid hand soaps are marketed under the Palmolive Naturals brand, and soaps under Palmolive Naturals and Palmolive Aroma brands.The company markets its hair care product under Palmolive Halo brand name. Key Metrics Colgate-Palmolive Company generated revenues of $15. 6 billion in the financial year (FY) ended December 2010, an increase of 1. 5% over FY2009. The companys net income totaled $2. 2 billion in FY2010, a decrease of 3. 8% over FY2009. The oral, personal and home care segment recorded revenues of $13. 5 billion in FY2010, an increase of 2. 2% over FY2009. Greater Asia/Africa accounted for 22. 2% of the total revenues of the oral, personal and home care segment in FY2010. Revenues from Greater Asia/Africa reached $3 billion in FY2010, an increase of 12. 9% over FY2009.Table 10 $ million Colgate-Palmolive Company key financials ($) 2006 12,237. 7 1,353. 4 9,138. 0 7,727. 1 34,700 2007 13,789. 7 1,737. 4 10,112. 0 7,825. 8 36,000 2008 15,329. 9 1,957. 2 9,979. 3 7,935. 0 36,600 2009 15,327. 0 2,291. 0 11,134. 0 7,877. 0 38,100 2010 15,564. 0 2,203. 0 11,172. 0 8,355. 0 39,200 Revenues Net income (loss) Total assets Total liabilities Employees Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 01 15 0208 2010 Page 28 LEADING COMPANIES Table 11 Ratio Colgate-Palmolive Company key financial ratios 2006 11. 1% 7. 4% 7. 4% 8. 0% 84. 6% 15. % $352,671 $39,003 2007 12. 6% 12. 7% 10. 7% 1. 3% 77. 4% 18. 1% $383,047 $48,261 2008 12. 8% 11. 2% (1. 3%) 1. 4% 79. 5% 19. 5% $418,850 $53,475 2009 14. 9% N. M 11. 6% (0. 7%) 70. 7% 21. 7% $402,283 $60,131 2010 14. 2% 1. 5% 0. 3% 6. 1% 74. 8% 19. 8% $397,041 $56,199 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source company filings DATAMONITOR Figure 14 Colgate-Palmolive Company revenues & profitability Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 29LEADING COMPANIES Figure 15 Colgate-Palmolive Company assets & liabilities Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be ph otocopied 0115 0208 2010 Page 30 LEADING COMPANIES Unilever Table 12 Unilever key facts Unilever House, 100 Victoria Embankment, London EC4Y 0DY, GBR 44 20 7822 5252 44 20 7822 5951 www. unilever. com December UL New York DATAMONITOR Head office Telephone Fax Website Financial year-end Ticker Stock exchange Source company website Unilever is a global manufacturer and marketer of consumer goods in the food, personal and homecare segments.Unilever operates under a dual structure. The group has two parent companies Unilever NV and Unilever plc. Unilever NV is a public limited company registered in the Netherlands, while Unilever plc is a public limited company registered in the UK and Wales. The two parent companies, Unilever NV and Unilever plc, along with the group companies, operate as a single economic entity Unilever. It operates through subsidiaries in Germany, Switzerland, France, the UK, the US, and China and has operations in over 170 countries. The groups primary operating segments comprises three geographic regions Asia, Africa, Central and Eastern Europe the Americas and Western Europe.Although Unilevers operations are managed on a geographical basis, the group manages its products under four categories savoury, dressings and spreads ice cream and beverages personal care and home care and other operations. These categories are Unilevers principal product areas. The savoury, dressings and spreads product category includes products like soups, bouillons, sauces, snacks, mayonnaise, salad dressings, olive oil, margarines, spreads and cooking products such as liquid margarines, and frozen food products. Unilevers major brands in this segment includes Knorr, Hellmanns, Becel/Flora (Healthy Heart), Rama/Blue Band (Family Goodness), Calve, Wish-Bone, Amora, Ragu and Bertolli.The company markets its frozen food products under Findus, Sagit, Cogesal and Iglo brand names among others. The ice cream and beverages product category includes sales of ice cream, t ea-based beverages, weight management products, and nutritionally enhanced staples sold in developing markets. Unilevers major brands in ice cream are sold under the international Heart brand which includes Cornetto, Magnum, Carte Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 31 LEADING COMPANIES dOr and Solero, Walls, Kibon, Algida and Ola. Its tea-based beverage brands include Lipton, Brooke Bond and PG Tips.In addition, Unilever has weight management products such as Slim Fast, and nutritionally enhanced products include Annapurna and AdeS brands. The personal care product category offers skin care, facial care and hair care products deodorants and anti-perspirants and oral care products. The company offers six global brands which are the core of companys business in the mass skin care, day-after-day hair care and deodorants product areas that includes Dove, Lux, Rexona (including Sure and Degree), Sunsilk ( including Seda/Sedal), Axe/Lynx and Ponds. Other key brands include Suave, Clear, Lifebuoy and Vaseline, along with Signal and Close Up in the oral care category.In December 2010, the company acquired the personal care business of the Sara Lee Corporation, which was announced in September 2009. The Sara Lee brand includes Sanex, Radox and Duschdas. Home care and other operations include household products, such as laundry tablets, powders and liquids, soap bars and cleaning products. Unilevers global brands in home care products include Cif, Comfort, Domestos, Omo, Radiant, Surf and Sunlight brands. Other brands marketed by this segment include Omo Surf, Comfort, Radiant and Skip. During late 2008, Unilever further expanded its household and personal hygiene portfolio by getting Cosmivoire, a Cote dIvoire-based manufacturer and supplier of food, household, and personal hygiene products.Unilever also announced plans to expand its Asia Pacific operations within home care division. In line with this, Unilever Sri Lanka made an offer to acquire the trademark of Wonderlight Consumer Products Company, in February 2009. Wonderlight Consumer Products Company is a Sri Lankan-based manufacturer of laundry soaps, baby soap, herbal soap, toilet soap, washing powder, scouring powder, and dish powder. Key Metrics Unilever generated revenues of $58. 6 billion in the financial year (FY) ended December 2010, an increase of 11. 1% as compared to 2009. The companys net income reached $5. 6 billion in FY2010, an increase of 25. 9% over FY2009. Unilevers personal care division recorded revenues of $18. billion in FY2010, an increase of 16. 2% over FY2009. Asia, Africa and Central & Eastern Europe, Unilevers largest geographical market, accounted for 40% of the total revenues in FY2010. Revenues from Asia, Africa and Central & Eastern Europe reached $23. 4 billion in FY2010, an increase of 18. 7% over FY2009. Philippines Soap Datamonitor. This profile is a licensed product and i s not to be photocopied 0115 0208 2010 Page 32 LEADING COMPANIES Table 13 $ million Unilever key financials ($) 2006 52,514. 3 6,285. 8 49,109. 8 33,647. 7 179,000 2007 53,236. 3 5,150. 5 49,414. 5 32,433. 0 174,000 2008 53,681. 4 6,659. 3 47,877. 8 34,137. 9 174,000 2009 52,754. 4,464. 3 49,035. 6 32,429. 0 163,000 2010 58,634. 5 5,622. 1 54,534. 5 34,560. 5 167,000 Revenues Net income (loss) Total assets Total liabilities Employees Source company filings DATAMONITOR Table 14 million Unilever key financials () 2006 39,642. 0 4,745. 0 37,072. 0 25,400. 0 2007 40,187. 0 3,888. 0 37,302. 0 24,483. 0 2008 40,523. 0 5,027. 0 36,142. 0 25,770. 0 2009 39,823. 0 3,370. 0 37,016. 0 24,480. 0 2010 44,262. 0 4,244. 0 41,167. 0 26,089. 0 Revenues Net income (loss) Total assets Total liabilities Source company filings DATAMONITOR Table 15 Ratio Unilever key financial ratios 2006 12. 0% 3. 2% (6. 1%) (17. 4%) 68. 5% 12. % $293,376 $35,116 2007 9. 7% 1. 4% 0. 6% (3. 6%) 65. 6% 10. 5% $305,956 $29,601 2008 12. 4% 0. 8% (3. 1%) 5. 3% 71. 3% 13. 7% $308,514 $38,272 2009 8. 5% (1. 7%) 2. 4% (5. 0%) 66. 1% 9. 2% $323,645 $27,388 2010 9. 6% 11. 1% 11. 2% 6. 6% 63. 4% 10. 9% $351,105 $33,665 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 33 LEADING COMPANIES Figure 16 Unilever revenues & profitability Source company filings DATAMONITORFigure 17 Unilever assets & liabilities Source company filings DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 34 DISTRIBUTION MARKET DISTRIBUTION Independent Retailers form the leading distribution channel in the Philippine soap market, accounting for a 52. 8% share of the total markets value. Specialist Retailers accounts for a further 14. 4% of the market. Table 16 argumentation Independent Retailers Specialist Retailers Supermarkets / hypermarkets Others Total Source Datamonitor Philippines soap market distribution % share, by value, 2010(e) % Share 52. 8% 14. 4% 14. 4% 18. 5% 100% DATAMONITORFigure 18 Philippines soap market distribution % share, by value, 2010(e) Source Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 35 MARKET FORECASTS MARKET FORECASTS Market value forecast In 2015, the Philippine soap market is forecast to have a value of $156. 8 million, an increase of 18. 6% since 2010. The compound annual growth rate of the market in the period 201015 is predicted to be 3. 5%. Table 17 Year 2010 2011 2012 2013 2014 2015 CAGR 201015 Source Datamonitor Philippines soap market value forecast $ million, 201015 $ million 132. 2 137. 0 141. 9 146. 8 151. 7 156. PHP million 5,982. 8 6,199. 1 6,417. 5 6,639. 2 6,862. 1 7,092. 5 million 99. 6 103. 2 106. 9 110. 6 114. 3 118. 1 % Growth 3. 7% 3. 6% 3. 5% 3. 5% 3. 4% 3. 4% 3. 5% DATAMONITOR Figure 19 Philippines soap market value forecast $ million, 201015 Source Datamonitor DATAMONITOR Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 36 MARKET FORECASTS Market volume forecast In 2015, the Philippine soap market is forecast to have a volume of 103. 9 million units, an increase of 10. 9% since 2010. The compound annual growth rate of the market in the period 201015 is predicted to be 2. 1%.Table 18 Year 2010 2011 2012 2013 2014 2015 CAGR 201015 Source Datamonitor Philippines soap market volume forecast million units, 201015 million units 93. 7 96. 0 98. 1 100. 1 102. 0 103. 9 % Growth 2. 4% 2. 5% 2. 2% 2. 0% 1. 9% 1. 9% 2. 1% DATAMONITOR Figure 20 Philippines soap market volume forecast million units, 201015 Source Datamonitor DATAMONITOR Philippines Soap Datamonitor. Thi s profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 37 MACROECONOMIC INDICATORS MACROECONOMIC INDICATORS Table 19 Year 2006 2007 2008 2009 2010(e) Source Datamonitor Philippines size of population (million), 200610 Population (million) 86. 0 87. 6 89. 3 91. 0 92. 7 % Growth 2. 0% 1. 9% 1. 9% 1. 9% 1. 9% DATAMONITOR Table 20 Year 2006 2007 2008 2009 2010(e)Philippines gdp (constant 2000 prices, $ billion), 200610 Constant 2000 Prices, $ billion 99. 2 106. 2 110. 2 111. 3 119. 2 % Growth 5. 4% 7. 1% 3. 7% 1. 1% 7. 1% DATAMONITOR Source Datamonitor Table 21 Year 2006 2007 2008 2009 2010(e) Philippines gdp (current prices, $ billion), 200610 Current Prices, $ billion 117. 8 144. 3 170. 2 165. 2 183. 6 % Growth 20. 2% 22. 5% 18. 0% (3. 0%) 11. 2% DATAMONITOR Source Datamonitor Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 38 MACROECONOMIC INDICATORS Table 22 Year 2006 2007 2008 2009 201 0(e) Philippines inflation, 200610 Inflation Rate (%) 6. % 2. 8% 9. 3% 3. 2% 3. 8% DATAMONITOR Source Datamonitor Table 23 Year 2006 2007 2008 2009 2010(e) Philippines consumer price index (absolute), 200610 Consumer Price Index (2000 = 100) 137. 9 141. 8 155. 0 159. 9 166. 0 DATAMONITOR Source Datamonitor Table 24 Year 2006 2007 2008 2009 2010 Philippines exchange rate, 200610 Exchange rate ($/PHP) 51. 4087 46. 2140 44. 5728 47. 7318 45. 2396 Exchange rate (/PHP) 64. 5003 63. 2358 65. 2211 66. 5482 60. 0503 DATAMONITOR Source Datamonitor Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 39 extension APPENDIX MethodologyDatamonitor Industry Profiles draw on extensive primary and lower-ranking research, all aggregated, analyzed, cross-checked and presented in a consistent and accessible style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis fro m industry experts using highly complex modeling & forecasting tools, Datamonitors in-house databases provide the foundation garment for all related industry profiles Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions Market definitions are standardized to allow comparison from country to country.The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive vicarious research activities ensure we are ceaselessly fully current with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources, including National/ political statistics International data (official international sources) National and International trade associations Broker and analyst reports Company one-year Reports Business information libraries and databases Modeling & forecasting tools Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and emand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 40 APPENDIX Industry associations International Association for Soaps, Detergents and Maintenance Products Square Marie-Louise 49, B-1000 Brussels, Belgium Tel. 32 2 230 8371 Fax 32 2 230 8288 www. aise-net. org Related Datamonitor research Industry profiles Soap in Malaysia Soap in Thailand Philippines Soap Datamonitor. This profile is a licensed pr oduct and is not to be photocopied 0115 0208 2010 Page 41 APPENDIX DisclaimerAll Rights Reserved. No part of this yield may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability hatever for actions taken based on any information that may afterwards prove to be incorrect. Philippines Soap Datamonitor. This profile is a licensed product and is not to be photocopied 0115 0208 2010 Page 42 ABOUT DATAMONITOR ABOUT DATAMONITOR The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. 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