A Regional-based Motor Marketing Company Targeting the Working Class Essay

A Regional-based Motor Marketing Company Targeting the Working Class - Essay ExampleThe political program impart be aired for an hours duration twice in a week commencing at 7.30pm to 8.30pm on Mondays and Fridays.The program will recognize and invite committed consumers to make their appearances during the airing of the program to publicly moderate their experiences of using the products. The program is meant to be aired for a period of one year by which duration the target group will be enlightened on the necessary information regarding the company and its products.A large number of go customers blindly go for products that may appear attractive to their eyes. This was established as the greatest problem that the customers have with buying of the products since most of them later realize that some features of the vehicles they buy hold out to conform to the expectations they had placed on the products. For the sake of informing the potential customers of all the necessary inf ormation of the companys product, the tuner program will prove helpful. The potential customers will be assisted to make informed choices over the products that they wish to buy since they will be armed with all the necessary information about the product. internalization of the consumers into the program will act to boost the confidence of the potential customers and encourage them to buy these products. This is so because the invited customers will give their personal positive testimonies of their experiences with the automobile products thus give the impression that the products are desirable. (Sewall and Sarel 2006 p32) Proposal incidentGoals and objectivesThe following are the goals that the program would wish to accomplish. The proposal will utilize the objectives indicated below the goals in cabaret to accomplish these goals1. To create awareness of the automobile products to the actual and the potential marketObjectives1.1 To inform the customers about the approachabili ty of the companys products1.2 To enlighten the customers on the features of the different products.1.3 To inform customers of the regional distributors from whom they can buy the products2. To increase the consumer base to enable greater salesObjectives2.1 To advertise the existing products to the target market to attract more customers2.2 To create raw products for the customers to have a wider variety from where to choose3. To win dealerships from the interested distributors3.1 To present an attractive dealership case that can encourage the prospective salespeople to venture into selling of these products3.2 To offer a comprehensive theoretical computer software indicating the requirements and expectations of the dealership3.3 To train prospective dealers on good customer handling skillsClienteleThe program is order to two groups of clients the primary group is the working class of people who can afford to buy the automobile products and maintain them at the expected standard s. This group will comprise of the newly employed white snitch job workers who happen to fall in the age category of 23 old age and 26 years old, and the